The full story — a continuity, not a comeback
Some land had to be converted to organic. Dang never left.
Earth n Essence is not an organic food brand that happens to source from Dang. We source from one of the only regions in India where "going organic" was never a transition — because industrial, chemical farming never fully arrived here to begin with. Most brands tell you a recovery story. We are telling you a continuity story. That is the difference between a claim and an inheritance.
01
A Land That Lives in Stories, Not Just on a Map
In the southeastern hills of Gujarat, where dense forests meet fertile river valleys, lies Dang — one of India's smallest districts, and one of its most quietly self-contained. It is a place shaped as much by its own governance and geography as by its soil.
For much of its history, Dang was not ruled from outside — it was governed by its own hereditary chiefs, a group of Dangi kings whose authority over these forests was formally recognized in a treaty in 1842. That agreement, and the identity it protected, still shapes how the region sees itself today: a place that answers first to its own land and its own people.
02
A Soil That Was Never Interrupted
Most regions that call themselves "organic" today are describing a return — a decision to undo decades of chemical farming and rebuild what industrial agriculture wore down. Dang's story is different, and rarer: for close to two thousand years, farming here has never significantly departed from what it always was.
The loamy soils of its plateaus and hillsides, and the rich alluvial soil of its river valleys, have been worked by generations of the same farming families — without chemical fertilizers, without industrial shortcuts, guided by inherited knowledge rather than imported method. Rice, pulses, millets, oilseeds, and native grains have grown here the same way for longer than most of India's farmland has existed in its current form.
This is not a preserved museum practice. It is simply how farming has continued to be done, because there was never a reason strong enough to change it.
03
A Forest That Shapes What It Grows
Dang's dense forest cover, high rainfall, and rich biodiversity don't just make it scenic — they shape the actual character of what grows here. The way wine or coffee is defined by the specific soil and climate of its origin, the grains, pulses, and spices of Dang carry the imprint of this particular ecology: forest-fed water tables, undisturbed soil microbiology, and a growing environment that has not been simplified into monoculture.
This is not a claim we are making about our product. It is a description of the place it comes from.
04
Our Role
We work directly with the farming families of Dang who continue these long-held methods — not to convert them to a new standard, but to give their existing standard a way to reach people who have never had access to it. Every relationship we build is long-term, transparent, and built on the same land-first thinking that has defined this region for generations.
What we bring to your table today — heritage rice, pulses and dals, and gluten-free flours, with millets, spices, and ghee to follow — has not been rehabilitated into purity. It arrives already carrying it.
Management Team
Rashi Jain
FounderA mother and a teacher by profession, Rashi Jain founded Earth N Essence with one clear responsibility in mind: ensuring that future generations can still experience food exactly as nature always intended it to be. Her mission is to preserve India's rarest and most forgotten agricultural heritage, and to share it with those who value authenticity over abundance and quality over convenience — because true luxury is never manufactured at scale, it is carefully protected, with great patience, generation after generation.
Tanmay Birani
Chief Business OfficerTanmay brings a fresh D2C-and-retail growth perspective to Earth N Essence — a D2C-and-offline-retail brand — shaped by his education at NMIMS and postgraduate studies at Welingkar Institute of Management, Mumbai. In a category crowded with brands claiming "purity" but few proving it, his focus is building Earth N Essence the way the best D2C-and-retail brands are built — precise on positioning, disciplined on execution, and committed to making purity legible through traceable sourcing and honest pricing, not just a word on a pack.
Geeta D’Souza
VP SalesGeetaji is the Founder of Tranquil Yoga and a certified, experienced yoga practitioner trained at The Yoga Institute, Mumbai, one of the oldest and most respected yoga institutions in the country. With over a decade spent helping people embrace holistic wellness through mindful movement, conscious breath, and the timeless principles of traditional yoga, she brings that same quiet discipline of intention and mindfulness to how Earth N Essence connects with, truly understands, and cares deeply for, the people it serves.
Dr. Kiran Sawlani
Mentor & Chief AdvisorDr. Kiran Sawlani is a Homeopathic Physician and passionate advocate for healthy, allergen-conscious nutrition. She guides Dr. Kiran’s Gluten Free with a commitment to safe, nutritious alternatives, overseeing product innovation, quality standards, and customer wellness initiatives. Her vision ensures every product reflects the brand’s values of health, purity, and trust, making gluten-free living simple, accessible, and enjoyable for families across India. “Good health begins with pure food and conscious choices.”
Hiteshbhai Domadiya
Mentor & Chief AdvisorHiteshbhai Haribhai Domadiya is a progressive farmer from Vadal village, Junagadh, Gujarat. Beginning with conventional cotton and groundnut cultivation, he transitioned to full-scale natural farming across 4 hectares in 2015, driven by declining soil fertility and rising input costs. After natural farming training at Gandhinagar and Junagadh Agricultural University, he established Shivam Natural Farm, a model natural farm supported by 10 desi cows. He grows diverse crops using Beejamrita, Jivamrut, and Ghanjivamrut, with in-farm processing and packaging. A recipient of the Best ATMA Farmer and Sardar Patel Awards, he mentors 4,000–5,000 farmers annually.
Our Social Responsibility
Rural Schools Onboarded
Students were given financial literacy programme with Certificates